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On Selecting the 360 feedback idea

Thursday, February 14, 2013

A few months ago we decided it was time to start a new adventure. Our first step was to found Primalogik. That was the easy part. The second step was more challenging. We needed to decide what product we wanted to build, more specifically what problem we wanted to solve.

Even if we had some ideas in mind we were not committed to any product idea at that time. We wanted to be systematic about the selection process (and I'm not surprised we did). So we developed and compiled a list of ideas and we started looking at each one from a number of different angles (market, complexity, business model, revenue source, access to subject matter experts, startup costs, etc..) to decide which one made more sense for us. I will not say anything surprising if I say that choosing the one idea that your company will focus on (at least for a while) is a very, very hard thing to do.

There was one idea that came back very often to our minds. We want to fix the performance review process! We felt the pain of performance review and we experienced the problem first hand. We've seen several times how employee performance review processes are perceived as a boring and not particularly useful exercise that every employee has to endure once or twice a year. We think it does not have to be and we decided to build a product that will address that problem.

The performance review process can help companies and people in so many ways. I think companies should be spending more time trying to make it better. Companies that improve on performance reviews will find out that employee satisfaction goes up, communication improves and employees are more engaged and aligned with company goals. So we decided we can be part of the solution. We decided to help companies do better, nicer, easier to use and more effective performance reviews.


After a few months of hard work we're ready to start doing some beta testing on the first iteration of that solution. Primalogik 360 is now available. You can try it out for free.


This is the first post about our adventure and I hope it will not be the last. I'll try to write some posts about the progress of Primalogik 360 and what we learn along the way.